Design That Moves. For 140 Years. - A Lecture on the Evolution of Mercedes-Benz Design

Experience a fascinating insight into 140 years of Mercedes-Benz design history. In this lecture, exterior designer Carsten Günther takes you on a journey through the evolution of vehicle design - from the origins of the automobile to the design visions of the future. Using landmark models and pioneering design principles, he demonstrates how design has shaped the identity of Mercedes-Benz across generations and how it has evolved. Expect exclusive first-hand insights into the creation and evolution of one of the most recognizable design languages in the automotive world.

A Significant Milestone: 140 Years of Innovation
In 2026, Mercedes-Benz celebrates "140 Years of Innovation" and continuous progress. Since Carl Benz and Gottlieb Daimler revolutionized mobility with their groundbreaking developments, Mercedes-Benz has stood at the forefront of technology and engineering excellence. As part of this anniversary year, we offer our guests selected events as a special platform to experience innovation - from the achievements of the past to today's mobility highlights.