IMPRO! Camera... Action

Audiences come to the theatre to find themselves... in a cinema. The hall transforms into a film studio, and spectators take part in a brainstorm that generates film scenarios.

Based on the initials of audience members chosen at random, actors create catchy titles and short trailers in a selected genre. Each production gets its own trailer, and the audience votes on which one deserves to be crowned a box-office hit.

The winning film receives its premiere - that very evening.